Dynamic Reteaming

I coach leaders and teams through change as their companies evolve.

About Heidi

Heidi Helfand is author of the book Dynamic Reteaming. She’s passionate about helping companies build great products and high-performing teams, and she’s particularly interested in the people side of engineering. With over 20 years of experience in the tech industry, including roles at AppFolio, Procore and Expertcity/GoToMeeting, Heidi has gained a deep understanding of how to help organizations successfully navigate change and scale their teams. She lives in Southern California, where she enjoys spending time with her family and exploring the outdoors.

The Book

Your team will change whether you like it or not. People will come and go. Your company might double in size or even be acquired. In this practical book, author Heidi Helfand shares techniques for reteaming effectively.

Based on research into well-known software companies, the patterns in this book help CTOs and team managers effectively integrate new hires into an existing team, manage a team that has lost members, or deal with unexpected change.

What People Say About the Book

Building effective teams is hard. A good team is a dynamic thing that changes all of the time. Understanding this and using it to help to guide your team is a cornerstone of any approach to continuous improvement. Heidi’s book describes powerful, real-world patterns based on her extensive experience that will help you to reflect on what is happening in your team and give you a guide for what to do next.”


—Dave Farley, coauthor of Continuous Delivery

Heidi’s work on Dynamic Reteaming has helped us develop specific strategies for growing our team in a way where individuals feel like they are contributing work that matters. In today’s fast-paced environment where team members’ joining and departing is a constant, Heidi’s book helps leaders think through how to best navigate change and even turn it into a competitive advantage”


—Andrea Goulet, Cofounder and CEO, Corgibytes

Past Talks with Heidi

Dynamic Reteaming at Fast-Growing Companies

GoTo Chicago | 2019